Eastern Foods launched the Naturally Fresh brand in 1980, offering a new line of high quality, homemade-tasting salad dressings and other foods. In 2002, Eastern Foods changed its name to Naturally Fresh, Inc. in recognition of its strongest brand – and in reference to what has become our ongoing mission to provide the premium, quality products and flavor profiles our customers love.
Throughout the 80s and 90s, Naturally Fresh® products expanded into leading supermarkets as well as casual and fine dining restaurants. The company was acquired by Bay Valley Foods in 2012, a subsidiary of TreeHouse Foods, Inc.
Naturally Fresh® continues to be a signature brand.