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Eastern Foods launched the Naturally Fresh brand in 1980, offering a new line of high quality, homemade-tasting salad dressings and other foods. In 2002, Eastern Foods changed its name to Naturally Fresh, Inc. in recognition of its strongest brand – and in reference to what has become our ongoing mission to provide the premium, quality products and flavor profiles our customers love.

Throughout the 80s and 90s, Naturally Fresh® products expanded into leading supermarkets as well as casual and fine dining restaurants. The company was acquired by Bay Valley Foods in 2012, a subsidiary of TreeHouse Foods, Inc.

Naturally Fresh® continues to be a signature brand.

tree-house
ABOUT TREEHOUSE FOODS TreeHouse is a food manufacturer servicing primarily the retail grocery and foodservice channels. Its products include non-dairy powdered creamer; canned soup, salad dressings and sauces; powdered drink mixes; instant oatmeal and hot cereals; macaroni and cheese, skillet dinners and other value-added side dishes and salads; salsa and Mexican sauces; jams and pie fillings under the E.D. Smith brand name; pickles and related products; and other food products including aseptic sauces, refrigerated salad dressings, and liquid non-dairy creamer. TreeHouse believes it is the largest manufacturer of pickles and non-dairy powdered creamer in the United States and the largest manufacturer of private label salad dressings, powdered drink mixes and instant hot cereals in the United States and Canada based on sales volume.